Want to be a better writer? Keen to know how to make your audience keep reading your words? Help is here.

And it’s not what you think, trust me, but it will make you a good writer.

Do you write as part of your job? How do you engage with your readers and make sure that you’re meeting their needs?

Read on to discover one simple trick to do to keep your reader upper most in your mind as you write.

How does your writing sound to your reader? Does it move along nicely with variety? Or is it flat and dull?

In this article, I’ll tell you why you should be more Gloria Estefan when you write and how to do just that.

Writing and listening makes you a better writer. We all have that voice in our head and when we read that voice speaks the words in front of us.

Before you press send on your next piece of writing, read out your writing and ask yourself these questions:

Why one little piece of punctuation shapes how we see people, what women can do to be seen as more professional in the workplace and why Hemingway would have had a tough time on social media.

Exclamation marks. Love them or hate them, to exclaim or not to exclaim: that is the question. Because although it’s a teeny tiny thing it punches above its weight. It’s powerful.

I cannot guarantee you’ll fall in love with me but I can promise you the best home-brewed beetroot wine you’ll have ever tasted.

I teach people to become better at communicating and so I love it when I come across real life examples of communication that hit the spot. This week, two pieces of writing stopped me in my tracks. One is about love, and the other is about the life of perhaps the most fascinating person you’ve never heard of.

This simple exercise is fun, practical and makes people much better writers.

Small can pack a punch. A few words can distill a story as big as Alaska into the same potency as your granny’s perfume. I teach people how to write. This is one exercise that's fun, practical and makes people much better writers. It's called the six word memoir.