What marketing teaches us about public speaking

The world’s worst marketing you’ve never seen.

Yet…


***

Buy our Grey Gunk.

It’s great.

Really.

Smells like something that’s come from the drains.

After it’s been down there a few years.

The kind of stench you’ll remember.

Forever.

It feels like the kind of goop a 4 year old loves to play with.

It sticks to, well, everything.

Eventually you’ll be able to get it out of your hair.

We promise.

The result?

We’re talking red carpet.

Show stopper.

To be fair, it’s still going to pong a bit.

But it will leave your hair looking Hollywood glam.

Grey Gunk.

It’s great, really.

Buy it.

***

Can’t see this flying off the shelves, can you?

Even although the result it delivers is top notch.

All because it looks and feels, yeuch.

And yet this happens with the presentations we see out there.

They can look and feel, yeuch.

Death by graphs that no-one can ever read and made worse by folk saying ‘You won’t be able to read this graph but…”

Too much text-crammed-into-one-slide-that-makes-you-squint-your-eyes-and-frown.

The vitality of a piece of cardboard.

73 slides that are indistinguishable from one other.

Lack of emotion, story and, in some cases, sorry to say it, humanity.

Have you got a thing coming up where you’re expected to speak?

An event where you need to be inspiring and show your A game?

And have people speaking about you after the event in glowing terms?

I can help you avoid Grey Gunk.

Drop me a line.

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A rule from rugby to improve meetings?

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Communication lessons from Iceland